Whether your purpose is to entertain and inform readers, market your products, advertise your work, and services, or, provide the best web hosting in the world, you want as many eyeballs on your website as possible. The more visitors you receive, the easier it will be to develop a reliable client base.
But where do you start?
There are several ways to get people to visit your website, but one of the most efficient is through search engine optimization (SEO). SEO is a set of strategies and techniques targeted at improving the visibility of your sites in search engine results. This improves the visibility of your site and can help it take off.
Also, even if you’re a complete beginner, there are many simple techniques that are used by seo agencies australia to increase the SEO strategies of WordPress site, which you can use. We’ll go through these strategies in this post right away!
Carefully select your hosting provider
This isn’t only because we’re a SEO service provider with aim to promote any affiliate web hosting provider, we don’t have any at the moment. It’s true, and we’re saying it because it’s real: the hosting service you choose is crucial for SEO.
Because Google considers site performance when ranking pages, a competent host can help you rise to the top of the SERPs. The amount of downtime your site encounters, as well as the distance between servers and users, are both ranking variables that are influenced by your host. Last but not least, as Google favors HTTPS sites, you’ll want to do so as well.
If you haven’t yet built your website, you’ll want to find a host that is dependable and has a good track record. Even if your site is already up and running, you should think about switching hosts if your present provider doesn’t match these requirements.
Select a Search Engine Optimized Theme
One of the most essential decisions you’ll make for your WordPress site is the theme. It determines the style and layout of your site, can add new features, and contributes to its SEO. For example, your theme might have an impact on your site’s speed, which is very important.
As a result, while choosing a theme, look for one that is SEO-friendly. You could also want to check out for a theme that includes features like new header tag options that are specifically designed to help your SEO. Fortunately, there are a plethora of themes to choose from. If you’re having a tough time deciding on which theme that is best for your kind of business, reach out to P1 SEO agency for guidance.
Make use of an SEO plugin that is dedicated to your business.
You might not be familiar with plugins if you’re new to WordPress. These are small bits of add-on software that you may install to give your site extra features and capabilities. There’s a plugin for almost anything, including helping your site rank higher in search engines. In fact, there are a slew of plugins that are particularly designed to boost your site’s SEO.
Make a ‘Sitemap’ for your website.
A sitemap is a list of all of your website’s pages and other content, usually structured in a hierarchy. It allows you to quickly view how your site is laid out and what it contains. While sitemaps were originally created to assist humans in navigating websites, they are now mostly used to send information to search engine bots.
Even if adding a sitemap to your website does not directly improve its search engine rankings, it is still a useful SEO technique. It allows crawlers to see all of your site’s pages and figure out how they relate to one another. Search engines will have an easier time indexing your site and presenting relevant material in user searches as a result of this. Using a SEO agency recommended plugin like Google XML Sitemaps can easily add a sitemap to your WordPress site.
Modify the structure of your ‘Permalink’
Permalinks are permanent URLs that point to specific articles, pages, and other elements on your website. They’re what people will use to refer to and link back to your website, so how they look is important. Clear, descriptive links that describe the content are easier for search engines to understand and have a higher ranking.
WordPress provides a variety of automatic permalink choices.
Improve the quality of your images
Images add visual interest and context to text, as well as helping to break it up and make it more readable. They can also have an impact on your SEO, as you may have anticipated. For starters, the quality and size of your photographs might have an impact on the speed with which your sites load, which is a ranking criteria. When crawlers try to index and comprehend your site, they will check particular information related to images, such as filenames and alt text.
Taking care of these two problems will go a long way toward improving your SEO. To begin, make sure that your photos and other material are optimized so that they have the least potential impact on your site’s performance. After that, give each image a meaningful filename and alt text.
MOVING UP THE SERPS
SEO encompasses a wide range of strategies and techniques, so it can be a little bit intimidating. Fortunately, you don’t need to become an SEO agency or SEO expert to help your site rank higher in the SERPs. If you want to begin seeing results, all you need to do is follow a few simple tips, but if you don’t know how to navigate your way through the entire process, better not complicate things on your website, but reach out to a local SEO agency in your domain to walk you through the SEO journey.
Do you have any questions on how to boost the SEO of your WordPress site? Then reach out to us at P1 SEO agency.
With SEO, it’s important to step back and look at the big picture. What general approaches and best practices can you employ to boost your e-commerce website’s SEO performance? We have broken it down into 5 main strategies in this post.
IMPROVE RANKINGS BY OPTIMIZING PRODUCT PAGES
On-page SEO strategies can help you attract and acquire new clients as well as increase conversions. It’s a good idea to concentrate your attention on the most important aspects of your e-commerce site. We all know that e-commerce websites are more graphical than textural, that is why many firms struggle with their search engine optimisation. Because what many know is how to spread certain key phrases in some pile of texts. It’s unfortunate that so many SEO agencies too lack expertise in e-commerce website optimisation.
This is the reason why before choosing a local seo agency to commit your business success to, try to making findings about their area of expertise and the kind of clients they have worked for. At P1 seo agency, we offer comprehensive seo options for all our clients, including e-commerce businesses.
Recent changes in Google approach to site indexation, ranking and customer satisfaction have made it possible for e-commerce website to show up on the front page of SERPs even without having a viable blog page. Users behaviour are now tilting towards clicking on image results rather than plain text results. Click here how SEO Agencies use Internal Links for Ranking?
For the optimization of e-commerce product pages these are what should be considered:
- Descriptions of products
Ask yourself three questions before you start optimizing your product descriptions:
- What is the page’s most crucial elements?
- How can you make these features more visible and impactful?
- What can you do with this knowledge to make your product descriptions more effective?
Consider the following suggestions to improve product descriptions:
- Including high-resolution, one-of-a-kind pictures
- Keywords are included.
- Including descriptions that are keyword-rich
- Including CTAs
- The use of testimonials
Reviews are critical to your e-commerce business. They assist customers in deciding whether to purchase a product or conduct business with an online retailer. Reviews also aid in the development of consumer trust and the improvement of conversion rates.
Customers will be more likely to submit reviews if you give them automated messaging after they make a purchase on your site.
Images can add interest and engagement to a website, but they can also be distracting. As a result, don’t use too many of them in your descriptions. Except for product pages in which customers will want to see more of the product image than other elements.
You should gain higher search engine results and more traffic from potential clients if you optimize your product images for SEO. Social media outlets may also help you obtain traffic.
To improve your traffic with your images, do the following:
- Select appropriate photos in appropriate sizes
- Use ALT tags for captions.
- In file names, use the correct keywords.
CONDUCT KEYWORD RESEARCH THAT TAKES BUYER INTENT INTO ACCOUNT.
The intent behind a search query is referred to as buyer intent. Examine the particular phrases and terms that individuals type into search engines when conducting internet searches to identify it.
Searches with an informational keyword intent include questions like “how do I?” or factual queries. In many circumstances, the searcher is looking for further information on a certain topic.
When a searcher understands what they want but doesn’t know where to locate it, they use commercial keyword intent. They may use terms like “purchase smartphone” or “find London hotel bargains” in their searches. Commercial keyword users are more likely to be interested in making a purchase.
Long-Tail Keywords Must Be Considered: A long-tail keyword is a term with a low search volume but is nonetheless relevant to your company. Because it is a better fit for what the searcher is seeking for, it usually converts well. It also generates a bigger volume of traffic.
Long-tail keywords can disclose exactly what your buyer is looking for and how they intend to use your product. For instance, “shoes” is a short-tail keyword, whereas “best walking shoes for summer” is a long-tail term that reveals more about the customer’s potential future steps and intents.
Long-tail keywords can be discovered using Google’s “People also ask” feature.
ENSURE THAT YOUR WEBSITE IS USER-FRIENDLY.
It’s critical to pay attention to your site’s UX – or user experience – in e-commerce. A well-designed website is more visually appealing and improves the user experience.
It’s critical that your website functions as well as it looks. Ensure that advertising do not obstruct the user’s ability to access the content. Ensure that people can quickly explore your site and that it is simple to utilize.
It’s critical that customers can quickly and easily find what they’re searching for, that they stay engaged while on your site, and that they have a positive overall experience. If Google believes your website provides a poor user experience, it may give it a lower ranking.
MAKE YOUR E-COMMERCE CONTENT BETTER
In your SEO for e-commerce strategy, written content is critical. Uploading high-quality content on a frequent basis because:
- Organic traffic is attracted.
- Improves your website’s search engine rankings
- It assists you in gaining customer trust.
- Improves your reputation as an expert in your field.
- You can incorporate a variety of content types, such as: Articles on how-to and answers to frequently asked questions in articles.
- Content created by users (UGC)
- Sessions of question and answer
- Demonstrations on video
To boost your e-commerce content, do the following:
Investigate your target audience and get to know them better. This allows you to develop content that speaks to their daily issues and recommend goods that answer their difficulties. Buyer personas can assist you with this.
Find out what types of content your target audience enjoys. The most popular content type should be identified using your content data. You can also conduct a customer survey to obtain this information.
Maintain a regular content calendar to keep your content creation activities on track and to streamline your content production.
E-COMMERCE LINK BUILDING
High-quality links show Google that your website is trustworthy. Backlinks also aid in the ranking of your website for specific keywords.
To build high-quality backlinks, follow these steps:
- Make use of social media ads.
- Use social media to distribute content.
- Send out news releases.
- Implement email marketing with your SEO strategies.
- Make infographics and share them.
SEO is huge! Yes, it encompasses all that you know, including keywords, backlinks, and content marketing. But it has to do with much more than you already know now, mainly because the Google algorithm is robust and constantly updated. One of the most influential factors but often underestimated is internal linking. Are you surprised? Let us follow the article carefully.
What are Internal Links?
Internal links are the hyperlinks you create to link one page to another on your site. Meanwhile, these links are not the same as external links, which refer to the links from one website to another. For instance, while writing a blog post on a particular keyword, you can create a hyperlink to refer to another page on the same site. That is internal linking.
Internal Linking Vs. External Linking
We have described internal linking as connecting one page to another page on the same site. On the other hand, external links refer to those links that serve as a vote of confidence in your area. These links are usually from another site. The more you gather these quality external links from high authority sites, the more your site authority grows. Consequently, your site will continue to advance in search rankings.
Why are internal links important?
Internal links are essential for marketers because it helps Google indexing bot to crawl your site faster for higher efficiency. In addition, you can thereby improve your user experience while monitoring their behavioral signals and boost your rankings. When using internal links, remember to use relevant anchor text and keywords that connect the topic, this helps increase website traffic and authority, learn more about, how to increase website traffic and conversion a http://sydneydevcamp.com/customer-satisfaction-seo-strategy-for-increased-website-conversions/
How does Internal linking improve your Site SEO?
There are two primary mechanisms of internal linking with which it influences your site positively:
- Internal linking helps to create a site architecture to interconnect the information that exists on your site pages. It is also called Information architecture
- It also spreads link juice all over your site, which is known as link equity or link value
Let us pick these pints one after the other.
Site Architecture or Information Architecture (IA)
Every website should contain relevant and valuable content that users can find suitable to meet their needs. To achieve great results, you should construct your site structure in a way that is easy to navigate. In addition, you can compare this feature to what you have on your sitemap or navigation bar.
Internal linking helps search engines and users navigate your site and create a hierarchy of information on your site. The web crawler has a way of scouring the internet for the helpful content. Still, you cannot assume that it automatically understands every item on your site. In other words, you can view internal linking like a spider web where a user can move from one page to another.
The second mechanism of internal linking is link equity, which refers to the balance between internal and external links. Google uses the balance between the two types of links to sort sites for the most valuable and relevant results. Consequently, the credibility that your site achieves also contributes to its ranking. learn more about link equity by clicking here
How to Create an Internal Link Structure
We are now familiar with what internal linking is and how they help site SEO. However, setting up the best internal linking strategy that can produce optimal results to boost your site ranking on organic search results is the actual work. Moreover, how can you set up this internal link structure to ensure that it supplies the juicy benefits you expect?
Google finds it difficult to understand sites with a touch IA where there is hardly any hierarchy pattern. Therefore, the best form of creating link structures is to have a straightforward design for your main page, the home page, and other interrelated pages. As a result, when a newcomer lands on your site searching for a piece of particular information, they immediately know where to look.
Moreover, what are the basic steps to take to create an internal linking structure?
Link your most vital pages
There is a strategy of linking one page to another on your site; you can’t just use every word as an anchor text. Also, since internal linking has a way of spreading link equity among your pages, it is only wise to organize these linked pages. Internal linking your best pages also ensures that underperforming pages rank better in search engine result pages (SERPs).
In addition, there are dedicated backlink tools that professional SEO services use to achieve great results. Therefore, the path of internal linking will involve spreading link equity from high-volume pages to low-volume pages. When you identify pages with fewer links, it is time to send links from high-ranking pages there. A consistent internal linking will improve your overall domain authority.
Don’t overdo page linking
Having known the benefit of internal linking, there may be a temptation to continue to do it without discretion. But don’t go overboard with the links you input on a page. As crucial as internal linking is, having multiple internal links sends a red flag to Google and has an adverse effect. Meanwhile, a general rule you can keep is 3 to 4 links per page, depending on the length.
Use crawlable links
The algorithm must have first crawled every web page that appears in Google search results. Meanwhile, successful crawling takes place when you set the links in their rightful places. If you are unsure what kind of crawlable links, you may have to talk to a professional SEO agency.
Optimize your anchor text
The anchor text is the words that you convert into hyperlinks to create internal links. These are the words that the user clicks to navigate to the linked page. Moreover, this anchor text tells search engines about the page being linked to and the information to find there. Furthermore, you must ensure that you use relevant anchor text that aligns with the attached link.
This comprehensive guide contains the details of how internal links can boost your organic search ranking. Starting from what internal links are, it also differentiates it from external links while giving clear instructions on using them. If you plan to achieve great results with this strategy, you may also need an SEO agency to help you implement them.
Many business owners are worried about the amount of marketing budget vis-a-vis the returns on investment and profit. Remember that the most crucial goal in all kinds of marketing strategies is customer satisfaction. Therefore, one of the surest ways to increase website conversions is to cater to the needs of your audience. Give the people what they want.
However, how do you even begin to decipher the exact needs of your audience? Then, what is the best way to increase your website conversions to ensure you retain existing customers and convert new ones? In addition, you have an opportunity to impress your customers each time while creating a tremendous challenge for your marketers to push through.
Therefore, you can use the following strategies to convert more customers to your site
Essential Steps to Improving your Site Conversions
Assess the product/service you are offering
One of the initial steps towards a great conversation is to figure out what exactly your audience wants. Then, you need to compare their needs to your product or service. Are there differences where you think your product may not exactly meet their needs? On the other hand, are there similarities that you should retain in the product or service?
Once there is a precise evaluation of these properties, you can carefully tailor your solution to meet customers’ needs. At the same time, your target market becomes more apparent to all your marketing strategies and further gets more results. At the same time, you now have a more balanced view of acquiring new customers and retaining the existing ones.
Re-evaluate your sales conversion funnel
Next, it is time to consider the conversion funnel to see ways to make necessary changes. Remember that you aim to ensure that every change you make translates into more conversions. Moreover, specific vital questions can help you in this evaluation process towards ensuring that your customers get the best possible experience. For example,
- How much traffic do you currently have? When do you compare the traffic with the eventual leads, how much of your traffic eventually becomes a viable lead? Some of your information may include phone calls, contact form submission, or enquires
- How long does it take for customers to journey from inquiry to the actual purchase in the customer journey?
- Why not try out the practical purchasing steps yourself with different devices and browsers to avoid technical errors?
- What exact problems are your buyers trying to solve with your product or service?
As you attempt to answer these questions, the best SEO agencies in Australia know how to extract helpful information. In addition, the work of the SEO agency becomes simpler than one without direction. Website conversions may be a very high mountain to climb until you clearly understand your audience and their specific needs.
Define your Audience
The next stage involves creating an audience persona, a typical imaginary person who needs your product or service. SEO agencies in Sydney are a great effort to determine the right audience to tailor your SEO efforts. Moreover, these marketing professionals also decide on the right website analytics tools to measure the traffic. These tools include
- Google Search Console, formerly known as Google Webmaster
- Google Analytics
- In-built CMS analytics, depending on the platform you are using. For instance, Squarespace, HubSpot, and Wix all have specialized analytics
- Other tech tools for marketing also have their metric tools
What are the attributes or information that you get from these analytics tools?
- The type of device your site visitors use to access the site
- What are the geographical locations of your visitors?
- What is the age range of your site visitors?
- The details of the web pages that your visitors go to when they are on your site
- Times and days that your visitors come to your site
A typical tool that gives all the information above is Google Analytics, which requires a site owner to be familiar with its features. On the other hand, an SEO agency must master the pathways of navigation to query these reports.
Communicate with your customers and get feedback
If you wait for your visitors to always communicate via your website you will need good website developers, who can convert your ideas to reality, you may be limiting other communication channels. In other words, you need to explore other means of communication with your customers such as messenger, chats, social media, email, text, and website surveys or polls. By asking questions, you can determine what features your clients like or dislike.
At the same time, while communicating with your customers through questions, be careful not to overwhelm them. You are providing many questions at the same time or time-consuming surveys. At the same time, you may offer incentives that encourage your customers to provide the needed information willingly. For instance, any successful respondent to your survey may earn a reward in a discount voucher or free item.
Find out from your site competitors
Another place to get helpful information about your site and use it to your advantage is your competitor’s data. There must be a reason why anyone chooses other products or services in place of yours. In such a case, you should ask consumers directly what they see in other products that yours don’t have. There are also ways to find out their response via your social media pages.
When they start to give their responses, be sure to record these answers to upgrade your product or service. Meanwhile, while tuning to some reactions, watch out for how it interferes with the needs of your existing customers. For instance, remember that sometimes, what your competitor’s customers hate about your product may be the same reason your loyal customers stick with your products or services.
Finally, the pathway to achieving an increase in website conversion is not as challenging as it looks. However, it requires some strategic steps to achieve this target result. At the same time, some of the other steps you can take include the following
- Review the feedbacks of your existing customers
- Simplify your site navigation
- Note which of your product or service go viral
- Change your business approach while involving your customers
- Improve your site speed because most visitors are naturally impatient